Sagentic Web Design
In 2003, Erica and her husband, Kenny, co-founded Sagentic Web Design in Cleburne, Texas. Their journey began in a garage, where they faced the challenge of convincing local businesses of the internet's potential. Through strategic, fully managed web design solutions and active community engagement, they built credibility and showcased their capabilities. Their innovative retainer-based business model ensured ongoing support for clients, transforming Sagentic Web Design into a leader in the digital marketing space.
Key Milestones:
- Foundation in 2003
Starting from a garage, Erica and Kenny Haferkamp built credibility in the local market by delivering high-quality, custom websites for small and medium-sized businesses, non-profit organizations, and local government agencies.
- Innovative Business Model
Kenny and Erica implemented a retainer-based model for ongoing client support, ensuring long-term relationships and continuous growth.
- Relocation in 2019
Moved to Cañon City, Colorado, fulfilling a lifelong dream of living near the mountains, while maintaining strong client relationships from Texas.
Expanding Services to Meet Client Needs
Recognizing the evolving needs of their clients, Erica and Kenny expanded their services to include print marketing materials. In 2020, they opened DARE Print & Sign Co. in downtown Cañon City, offering a full range of marketing services from website design and social media marketing to printed materials like business cards, flyers, and banners. Their daughter, Jeorjia “Dare” Ewing, joined them after completing her service in the United States Marine Corps, becoming an expert graphic designer and print marketing specialist.
Committed to Excellence and Community
Erica and Kenny’s approach includes:
- Personalized Service: Every client, regardless of size, receives top-tier attention and service.
- Comprehensive Solutions: From brand development to social promotion, they offer a holistic digital marketing approach.
- Research-Driven Strategies: They conduct extensive research to develop effective marketing strategies tailored to each client's industry.
Building a Thriving Rural Tech Community
The move to Cañon City was supported by the Fremont Economic Development Corporation's TechSTART center, providing valuable networking opportunities. Through TechSTART, Erica and Kenny have connected with local tech workers and businesses, fostering a thriving rural tech community.
Sagentic’s Founders and Namesake
Sagentic Web Design is a family-owned business. The name was inspired by their daughter Sage, who was 4 years old when they started the company. Now, Sage is serving in the United States Air Force and studying Marketing in college. After completing her service, she plans to join her parents at Sagentic Web Design, continuing the family tradition of providing top-notch web design and marketing services.
As they celebrate over 2 decades of successful business, Sagentic Web Design looks forward to continuing to help businesses and organizations build their online presence for many years to come.
DARE Print & Sign Co.
In 2020, Erica expanded her entrepreneurial landscape by founding DARE Print & Sign Co. in downtown Cañon City. This new venture extends the innovative spirit of Sagentic Web Design into the realm of physical marketing materials, creating a seamless branding experience for clients by offering custom print and signage solutions that complement their digital strategies.
DARE Print & Sign Co. was inspired by and named after Erica’s daughter, Jeorjia "DARE" Ewing. Jeorjia plays a pivotal role in the business, greeting every customer with a warm smile and providing unmatched customer service. Her dedication and enthusiasm ensure that every client feels valued and receives the attention they deserve.
Services Offered:
- Business Cards
Eye-catching designs that leave a lasting impression. We ensure your business cards reflect the professionalism and uniqueness of your brand.
- Brochures and Flyers
Professionally designed materials to showcase your products and services. Our brochures and flyers are crafted to capture attention and convey your message effectively.
- Custom Signs and Banners
Large-format prints for events, promotions, and storefronts. Our custom signs and banners are designed to stand out, whether for a grand opening or a promotional event.
- Trade Show Displays
Attractive and functional displays that draw attention and engage visitors. Our trade show displays are designed to highlight your brand and make your booth the center of attention.
Commitment to Excellence
At DARE Print & Sign Co., we believe in providing top-notch service and high-quality products. Our approach involves understanding the unique needs of each client and delivering solutions that exceed expectations. Whether you need a simple business card or an elaborate trade show display, we are committed to helping your business succeed.
Jeorjia’s role at the front desk is vital to our mission. She not only ensures a welcoming atmosphere but also assists clients in navigating our services, making the entire process smooth and enjoyable. Her exceptional customer service skills and attention to detail are key to our success and client satisfaction.
DARE Print & Sign Co. is more than just a print shop; it’s a place where your marketing ideas come to life with the support of a dedicated team. Erica, Jeorjia, and the rest of the team are here to help you create impactful marketing materials that drive your business forward.
Values and Philosophy
Erica’s values and philosophy are deeply influenced by her military background. She emphasizes precision, reliability, and teamwork in all her endeavors. Her approach to marketing is client-centric, focusing on creating "raving fans" through:
- Proactive Problem-Solving
Addressing client needs before they become issues.
- Transparent Communication
Ensuring clients are always informed and involved.
- Continuous Learning
Staying up-to-date with the latest design trends and technologies.
Community Involvement
Erica is passionate about giving back to the community. She actively engages in projects that amplify the missions of non-profit organizations, leveraging web design to enhance their social impact. Erica’s commitment to community service extends beyond her professional work. Her involvement includes:
- Public Art Committee for the City of Cañon City
As the Vice Chair of the City of Cañon City's Public Art Committee, Erica contributes significantly to the promotion and development of public art within the community. Her role involves collaborating with local artists, planning public art installations, and ensuring that art projects reflect the cultural and aesthetic values of the area.
- Cañon City Chamber Orchestra
Serving as the Marketing Chair for the Cañon City Chamber Orchestra, Erica oversees all marketing efforts to enhance the visibility and reach of the orchestra. In addition to her marketing responsibilities, she also plays the viola with the group, blending her passion for music with her professional expertise in promoting cultural events.
- Royal Gorge Chamber Alliance
As the former Chair of the Marketing Committee for the Royal Gorge Chamber Alliance, Erica led marketing initiatives designed to support and promote local businesses. Her efforts included developing strategic marketing plans, organizing promotional events, and implementing campaigns that boosted the economic vitality of the region.
Erica Haferkamp’s journey from the Marine Corps to a marketing maven epitomizes resilience, innovation, and excellence. Her dedication to helping businesses succeed through expert design, strategic marketing, and inspiring talks has established her as a trusted leader in the industry. Let Erica's unique blend of creativity and strategic insight elevate your brand to new heights.
