Erica Haferkamp's custom logo design process is structured to ensure a unique and memorable logo that perfectly represents your brand. Here’s an overview of the steps involved:

1. Discovery Phase:
   
   1. Consultation: Erica begins with a thorough consultation to understand your business, target audience, and design preferences. This helps in capturing the essence of your brand.
   2. Research: Erica conducts research on your industry, competitors, and market trends to gather insights that will inform the design process.
      
      
2. Concept Creation:
   
   1. Initial Concept: Based on the discovery phase, Erica develops a single, focused logo concept that aligns with your brand’s identity and vision.
   2. Presentation: The initial concept is presented to you, highlighting the design rationale and how it reflects your brand values.
      
      
3. Revision and Refinement:
   1. Feedback Session: Erica collaborates with you to gather feedback and discuss any necessary changes to the initial concept.
   2. Revisions: The logo is refined based on your input, ensuring that it meets your expectations and effectively communicates your brand message.
      
      
4. Finalization:
   1. Approval: Once you are satisfied with the refined logo, Erica finalizes the design.
   2. File Delivery: The final logo is delivered in various formats (JPEG, PNG, PDF, AI) suitable for different applications, including digital and print use.
      
      
5. Brand Integration:
   
   1. Brand Guide: If part of your package, a brand guide is created to ensure consistent use of the logo across all your marketing materials.

Erica’s process is client-centric, ensuring that the final logo is not only visually appealing but also strategically aligned with your brand’s goals.